A festival fit for the Cheeseburger Capital of Texas!

Join us the third Saturday in July each year for the Cheeseburger Festival. The event celebrates our community's agricultural ties, showcasing the area's beef, dairy and grain industries. Friona hosted it's first Cheeseburger Festival in 2005. It continues to be a highly anticipated event, and draws participants from all over the Panhandle and New Mexico. The event proceeds benefit local organizations.