Why are we the Cheeseburger Capital of Texas?

Friona is in the middle of beef, wheat and dairy country. Appropriately, cheeseburgers highlight all three of these cornerstones of the local economy. The first Cheeseburger Festival and Cookoff was held in July 2006 with Texas State Representative Warren Chisum in attendance. Representative Chisum encouraged the public to write letters requesting Friona be designated the "Cheeseburger Capital of Texas." Residents submitted more than 300 letters, and in 2007, Governor Rick Perry made the official designation.  


dairy industry

The Dairy Industry in the Friona area is thrving.  According to Texas Dairy & Ag Review, Parmer County is number one in milk production in the state of Texas. 

The Cheeseburger festival

Friona's annual Cheeseburger Festival is held the third Saturday in July in the Friona City Park. Click the link below for entry forms.



The Friona area leads the nation in agriculture production.  Farming and feedyards for beef cattle are core industries with other agriculture related ventures supporting these businesses.  Within a 50 mile radius of Friona, there are more cattle on feed than in any other location in the world.